Our Name
Hae (해)
means "the Sun" in korean.
Hae is suncare as skincare, built as the ultimate form of self-care.
Our Story
Born in Duality
Born in Dubai, made in Seoul, Hae is sunshine meets science. A luxury line of suncare as skincare that's both indulgent and precise.
We believe in bringing the sun with you wherever you go, but with refined protection.
Our Roots
White Truffle, Our Golden Standards
Not just a luxury, White Truffle is a skincare powerhouse.
Antioxidant & Anti-Aging Power
White truffle protects against UV-induced free radicals, boosts collagen, and smooths fine lines for firmer, youthful-looking skin.
Hydration & Barrier Support
Rich in fatty acids and nutrients, white truffle deeply hydrates and strengthens the skin barrier, keeping skin soft and resilient after sun exposure.
Brightening & Tone Correction
With natural vitamin C, white truffle fades dark spots, evens tone, and restores a radiant, luminous glow.
Our Why
A Love Letter to the Modern Muse.
Made for her who embodies elegance and energy. She who has and sets golden standards.
Her skincare? As sophisticated as her summer itinerary.