Our Name

Hae (해)

means "the Sun" in korean.

Hae is suncare as skincare, built as the ultimate form of self-care.

Our Story

Born in Duality

Born in Dubai, made in Seoul, Hae is sunshine meets science. A luxury line of suncare as skincare that's both indulgent and precise.

We believe in bringing the sun with you wherever you go, but with refined protection.

Our Roots

White Truffle, Our Golden Standards

Not just a luxury, White Truffle is a skincare powerhouse.

Antioxidant & Anti-Aging Power

Hydration & Barrier Support

Brightening & Tone Correction

Our Why

A Love Letter to the Modern Muse

Made for her who embodies elegance and energy. She who has and sets golden standards.

Her skincare? As sophisticated as her summer itinerary.

Our Manifesto

This is Hae.

Born in Dubai. Made in Seoul.

It’s sunshine meets science.

A love letter to the modern muse.

We believe in bringing the sun with you wherever you go, but leaving the damage behind.

In skin that glows like you basked in Positano, danced in Mykonos, and chased sunsets in Dubai.

Our promise:

To make skincare as sophisticated as your summer itinerary.

For the woman who embodies elegance and energy.

For those who bask, who wander, who claim the sun.

This is SPF, refined.

Because your skin is truly your summer diary.

With Hae, we glow fiercely, fearlessly, beautifully.

So live your days. Flaunt your skin. Tell your story.

Sun-kissed by Hae.

Shop Our White Truffle Range Here